Consumer Privacy

 I was curious about how important internet privacy was to people, so I did a little research. I went to Google Scholar and found an article clip from the Journal of Public Policy and Marketing.

It first introduced how the internet is used for everything these days, emphasizing the online market. It talked about marketers following consumer characteristics and shopping trends, and how consumers’ information is in a database available for marketers.

Policy makers are concerned with protecting consumers’ rights especially concerning privacy and security of personal and financial information. It then discusses online disclosure of retail practices; how disclosures may effect consumer behavior and prevent consumer concerns about internet privacy and safety. They use consumer surveys to determine the relations between retailer practices and consumer ideas of risks and intentions about products.

The article presents all this information in a factual manner, providing facts from surveys about consumers’ ideas. For this reason the article relies on the use of logos to produce its argument.

 The overall consensus of the article was that policymakers need to take this internet privacy seriously and keep up with privacy laws; especially in regards to the online e-commerce. It gave suggestions like disclosures and how they affect consumer relations. Internet privacy is still an issue today and will always be as long there is an in increase in online shopping and more.